Today more than ever big national brands are forced to recreate their image and reconnect with their customers in more intimate, engaging and organic ways. Modern society tends to be very isolated and spread out as the internet makes it easy to connect facelessness through sites like Facebook and apps like Twitter.
Many companies are now focusing on personal story telling to re-focus on individual contributors as opposed to corporate culture. What better way to do this than with Super 8 film?
On Wednesday, August 3rd, 2011 at 4:30pm pacifi
c, Phil Vigeant, super 8 expert and author, along with special guest, Laura Merians, who tells personal stories about Whole Foods products through Super 8 film, will be taking an in-depth look at Shooting National Brands with Super 8.
c, Phil Vigeant, super 8 expert and author, along with special guest, Laura Merians, who tells personal stories about Whole Foods products through Super 8 film, will be taking an in-depth look at Shooting National Brands with Super 8.Laura and Phil will be talking about how and why some very hip campaigns for companies such as Roxy, Billabong, Whole Foods, Swiffer, Ford Automobiles and hundreds of other national brands for food, beverage, clothing, sports teams, fast food resturants and more use Super 8 in their campaigns.
Laura Merians is a cinematographer and director based in Los Angeles and New York City. She started her career in lighting after receiving a degree in Philosophy from UC Berkeley. Laura has worked on projects for Discovery, MTV, VH1, Fox and Sony well as shooting music videos and short films. Her work has been featured in American Cinematographer, Studio Monthly Magazine, Videography Magazine and Digital Cinematography. She recently finished shooting and directing a series of shorts for Whole foods on urban farming called GROW and a new series for the Style Network titled Tia and Tamera; she used Super 8 on both projects. Click Here to Register!
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