Urban Outfitters Inc., releases Pro8mm's Rhonda CAM

Urban Outfitters Inc. Releases Pro8mm's Rhonda CAM - Dec. 17, 2012

The funky, fashion mega house Urban Outfitters Inc. is now selling Pro8mm's Rhonda CAM on line at www.urbanoutfitters.com. Additionally, they will carry the Pro8/19 (500T) super 8 film stock, inclusive of pre-processing and HD scanning to an Apple TV digital file.

In June 2012, Pro8mm, the super 8 experts for production and legacy  footage, released the Rhonda CAM, a trendy Super 8 film camera geared toward consumer use and personal story telling on film. Pro8mm co-owner Rhonda states, "I wanted to design something young and fun that would appeal to a next generation of filmmakers. I really wanted something that not only looked cool, but it was simple enough to use; a camera that they would be inclined to just pick up and shoot."  

Inspired by many of Pro8mm's Super 8 wedding clients and lifestyle filmmakers, the Rhonda CAM was designed to meet the demands of consumer and pro-sumer clients. The greatest appeal of the Rhonda CAM is its small size, light weight, and low-light filming conditions. Weighing only ½ a pound, the Rhonda Cam is the perfect choice for on-the-go lifestyle filmmaking. It is the lowest light Super 8 film camera on the market, which makes it great for indoor and outdoor use. It is the perfect entry level Super 8 camera.

Click for Urban Outfitters Rhonda CAM demo on UO TV

A few months after the camera's release, a publicly traded American company that owns and operates over 400 retail locations across five retail brands: (Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN), contacted Pro8mm about adding the Rhonda CAM to their growing film and camera line. Urban Outfitters originated as "The Free People's Store" in 1970 in Philadelphia, Pennsylvania, focusing on fashion and household products that include luxury brands and several designer collaborations. They are best known for catering to "hipster" culture, which incorporates an influence from past decades. (Wikipedia) It makes perfect sense that a Super 8 camera refurbished from the 1970's would fit entirely into their vision. It is an honor for Pro8mm that Urban Outfitters chose the Rhonda CAM as their first motion picture film camera for their film and camera department, among their many trendy still photography cameras.

As a small, family run business, Pro8mm is thrilled to have their products endorsed by a major retail store such at Urban Outfitters. Marketing coordinator, Jaclyn states, "We are very excited and honored to be a part of the Urban Outfitter's family."

Checkout the Rhonda CAM on Urban Outfitters.com!!!

Rhonda CAM on Urban Outfitters          Rhonda Roll on Urban Outfitters

Additional Releases about the Rhonda CAM:

SnowFactory.com: http://www2.snowfactory.com/news/business/rhonda-cam-super-8-camera-urban-outfitters/ 

Introducing the Rhonda CAM: http://pro8mm-burbank.blogspot.com/2012/04/introducing-rhonda-cam.html 

Follow the Rhonda CAM on:

Facebook: www.facebook.com/therhondacam

You Tube: www.youtube.com/therhondacam

Pro8mm is applauded for being a one-stop shop where Super 8 and 16mm cameras, film, processing, digital mastering and treasured family archival services come together for production and archiving. Pro8mm is viewed as the leading experts in Super 8 film, whose products and services have been used in major motion pictures, music videos, television shows, commercials, documentaries, weddings and more. All of our services are performed in house, which allows our dedicated team to provide the fastest turn around times possible with the best quality control for your filmmaking needs.

Introducing The “ Rhonda Cam ”

For Immediate Release:

Burbank.  Press Contact – Rhonda@pro8mm.com

Introducing The “ Rhonda Cam ”

A Small, Trendy, Affordable Workhorse of a Super 8 Camera    

                  PROTOTYPE TO BE BETA TESTED

                 AT CINE GEAR EXPO BY ATTENDEES

Pro8mm films it forward again with the introduction of the trendy new Rhonda Cam.  Named for company co-owner, The Rhonda Cam comemorates her 30^th anniversary with the company.  Evolved from a Canon 310 XL, this super 8 camera was originally produced from 1975-1983. It was adorned as being the world’s fastest lens speed of f/1.0, and a 3x zoom and macro shooting as close as 215 mm from the film plane mark if the zooming lever was set at “Macro.”

More than a retro throw back with a modern look; we are bringing it back because even today, it can do something no other camera can do.  It has the professional application as being the lowest light film camera on the market!  The f/1.0, coupled with modern film stocks such as a 500 ASA is something filmmakers need in low light situations, such as indoor weddings or studio shots.

Part of The Rhonda Cam’s appeal is it’s “toy like” appearance” in spite of the amazing pictures it can film.  It measures just 7” x 4 ½ ” x 1 ¾ ”!

The camera is available with a variety of skins including animal print and camouflage. Eventually it is likely that custom skins will be available. 

Rhonda states, “I wanted to design something young and fun that would appeal to a new generation of filmmakers that looked cool and was simple enough to use; a camera that they would be inclined to just pick up and shoot.” I also have heard from many of our regular clients that they have wanted a really small point and shoot super 8 camera that can be thrown into their handbag or backpack.  We thought that we would be bold and come up with something really stylish that would appeal to the wedding filmmakers, and all the genres of super 8 lifestyle filmmakers we work with.  I can’t wait to see it “on set” in the fashion industry, music videos, skating and boarding.  I can just picture a camera on every table at a wedding, matching the décor of the event.

Pro8mm has not modified the original specs of the camera.  Our team of expert camera techs have gone through and tested each camera to bring it back to factory standards, including the focus, take up and exposure The Rhonda Cam runs on two AA batteries.  As a simple point and shoot super 8 camera, we anticipate that it will not be able to perform to the same extent as other cameras in our line, while being the perfect choice for certain filming situations.  The Rhonda Cam has a limited range of exposure (40 and 160) During this “Beta Test” period, we will be able to determine which film stocks run best.  We know from experience that certain cameras prefer certain stocks.  Since we will not be increasing the pick up torques or exposure settings we will make available recommendations moving forward.

For more information, email info@pro8mm.com www.pro8mm.com

Specifications:

Focal Length: 8-5 – 25.5mm f/1.0 Macro Zoom

Speed:  18 FPS plus Single Frame

Auto Exposure

Power/Manual Zoom

Power = 2-AA

Measure: 39 x 112 x 176 mm