Urban Outfitters Inc., releases Pro8mm's Rhonda CAM

Urban Outfitters Inc. Releases Pro8mm's Rhonda CAM - Dec. 17, 2012

The funky, fashion mega house Urban Outfitters Inc. is now selling Pro8mm's Rhonda CAM on line at www.urbanoutfitters.com. Additionally, they will carry the Pro8/19 (500T) super 8 film stock, inclusive of pre-processing and HD scanning to an Apple TV digital file.

In June 2012, Pro8mm, the super 8 experts for production and legacy  footage, released the Rhonda CAM, a trendy Super 8 film camera geared toward consumer use and personal story telling on film. Pro8mm co-owner Rhonda states, "I wanted to design something young and fun that would appeal to a next generation of filmmakers. I really wanted something that not only looked cool, but it was simple enough to use; a camera that they would be inclined to just pick up and shoot."  

Inspired by many of Pro8mm's Super 8 wedding clients and lifestyle filmmakers, the Rhonda CAM was designed to meet the demands of consumer and pro-sumer clients. The greatest appeal of the Rhonda CAM is its small size, light weight, and low-light filming conditions. Weighing only ½ a pound, the Rhonda Cam is the perfect choice for on-the-go lifestyle filmmaking. It is the lowest light Super 8 film camera on the market, which makes it great for indoor and outdoor use. It is the perfect entry level Super 8 camera.

Click for Urban Outfitters Rhonda CAM demo on UO TV

A few months after the camera's release, a publicly traded American company that owns and operates over 400 retail locations across five retail brands: (Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN), contacted Pro8mm about adding the Rhonda CAM to their growing film and camera line. Urban Outfitters originated as "The Free People's Store" in 1970 in Philadelphia, Pennsylvania, focusing on fashion and household products that include luxury brands and several designer collaborations. They are best known for catering to "hipster" culture, which incorporates an influence from past decades. (Wikipedia) It makes perfect sense that a Super 8 camera refurbished from the 1970's would fit entirely into their vision. It is an honor for Pro8mm that Urban Outfitters chose the Rhonda CAM as their first motion picture film camera for their film and camera department, among their many trendy still photography cameras.

As a small, family run business, Pro8mm is thrilled to have their products endorsed by a major retail store such at Urban Outfitters. Marketing coordinator, Jaclyn states, "We are very excited and honored to be a part of the Urban Outfitter's family."

Checkout the Rhonda CAM on Urban Outfitters.com!!!

Rhonda CAM on Urban Outfitters          Rhonda Roll on Urban Outfitters

Additional Releases about the Rhonda CAM:

SnowFactory.com: http://www2.snowfactory.com/news/business/rhonda-cam-super-8-camera-urban-outfitters/ 

Introducing the Rhonda CAM: http://pro8mm-burbank.blogspot.com/2012/04/introducing-rhonda-cam.html 

Follow the Rhonda CAM on:

Facebook: www.facebook.com/therhondacam

You Tube: www.youtube.com/therhondacam

Pro8mm is applauded for being a one-stop shop where Super 8 and 16mm cameras, film, processing, digital mastering and treasured family archival services come together for production and archiving. Pro8mm is viewed as the leading experts in Super 8 film, whose products and services have been used in major motion pictures, music videos, television shows, commercials, documentaries, weddings and more. All of our services are performed in house, which allows our dedicated team to provide the fastest turn around times possible with the best quality control for your filmmaking needs.

The Super 8 Film Summit! Climb to the Top of your Super 8 Game!

The Super 8 Film Summit 3-Day Workshop!

Climb to the Top of Your Super 8 Game! October 19-21, 2012

 

Pro8mm, of Burbank, CA is announcing their 3rd annual live Super 8 filmmaking weekend workshop! With a fresh new style, Pro8mm is taking you out of the classroom and onto the set. We have evolved our traditional boot camp style workshop into an intimate hands-on learning experience.   Give film a shot through hands-on Super 8 shooting with the experts!

Grab your Super 8 movie camera and get ready to watch, learn, and practice your Super 8 filmmaking. With some essential tips, tricks, and guidance from our expert Super 8 filmmakers and trainers, 30 like-minded Super 8 enthusiasts will get the opportunity to spend a weekend learning how to successful successfully shoot Super 8 film in a production-style capacity and incorporate it into a modern day state of the art workflow. 

 

“Essentially, so much has changed over the last few years. In fact, more has changed in filmmaking in the last two years, than the last 10 years.  The world of computers, hard drives, data files and encoding is changing so fast. But analog film still has an important place in our HD digital world.  There are many myths and facts surrounding the never ending film vs. digital debate.  But once you have a grasp on it, you can apply your Super 8 knowledge and shooting skill into that world. My goal for the Super 8 Film Summit is to not only get you up to speed by teaching you the technical information, but the practical knowledge needed to be a great all-around filmmaker and stand out from the competition,” says Phil Vigeant, owner of Pro8mm.

WHAT TO EXPECT

The weekend will kick off with tours of Pro8mm, where the workshop is taking place. You will get to spend some quality time in the processing lab, with the colorists, and the camera techs.

The next two days will be a mix of class-room style sessions, followed by instant field training where you can practice the concepts taught first hand.

“The previous Pro8mm boot camps were great, and so many filmmakers have collaborated and gone on to do amazing things from these events.  But there was a need to put the camera into the filmmaker’s hands.  We decided that our next workshop should to be hands-on, which is why a state of the art 4-roll Super 8 film package is included with every registration. We’ve also had to limit it to 30 people, so that the experts can give each filmmaker individual attention based on their experience level. The Summit isn’t just for new Super 8 filmmakers. Anyone looking to brush up on their skills can benefit from it,” says Vigeant. The weekend will end with a screening of some of the film participants shot, so you can see where you excel and where there is room for improvement.

MEET OUR EXPERTS!

Throughout the weekend our field experts will take filmmakers around shooting in small groups.  They include cinematographer Laura Merians, who has shot Super 8 spots for Whole Foods, and In Style’s Tia & Tamera, among other projects. Daniel Lir and Bayou Bennett, owners of Dolce Films who are award wining filmmakers and screenwriters.  They have done some fantastic Super 8 spots for Smashbox Cosmetics.  And filmmaker David Dibble, a rising Super 8 star who has done outstanding Super 8 work for The Going Green Film Festival, music videos such as PNKYSWR, and more. While these filmmakers also shoot digital, they have learned that digital can’t replace what film can do. And if you want your movies to look like film,  you have to originate on film. They have perfected their craft and are going to teach you the tools that are getting them hired!  The entire weekend will be lead by Super 8 expert Phil Vigeant, owner of Pro8mm who has been running a company that services small format film for over 30 years. He is author of the book “The Power of Super 8 Film.” Credited with inventing Max 8 16x9 shooting, and negative Super 8 film, Phil brings his technical expertise on film stocks, processing, and scanning options, which will be covered in detail at the Super 8 Film Summit.

 

Concepts you will learn and practice:
-All basic Super 8 camera features and functions; Lenses -- ultra wide, telephoto extenders, C-mount vs. fix-mount; Filters; Focus; Exposure; Transport; Off-speed shooting; Anamorphic; Max 8; Stabilization; eBay pos cameras; Specialty cameras; Back-up; Light meter; Testing before shooting; Sync sound, 18 vs. 24 fps, 85 filter.
-Types of Super 8 Film Stock -- Fuji vs. Kodak; Color temperature -- tungsten vs. daylight; Alternative processing methods -- DIY hand processing, Cross processing, Skip bleach, Push/pull; Custom film; Regular 8; 200 foot loads; Double Super 8; Screwing up on purpose -- Prep.
-Different types of scanners pros and cons of each -- Rank Cintel Mark 3 digi 4, Y-front Ursa Diamond, Millennium 2, Spirit, Projected on the wall, Frame by frame; Color Correction -- Scene by scene vs. one light; What are the P.E.C.s?; Gamma correction; Digital outputs such as 444.422.Prores, 10-bit un-compressed. 1080i vs. 1080 p workflows. Standard Def vs. High Def scanning.

The weekend workshop costs $400. This is an incredible value since you are getting a 4 roll film package as part of the price of admission, which retails at $368.00. Essentially you are getting a 3-day workshop for $32!! You can bring your own Super 8 camera, or borrow one from Pro8mm.

THE SUPER 8 FILM SUMMIT IS LIMITED TO ONLY 30 PEOPLE so that we can keep it intimate and give every filmmaker the opportunity to work closely with our experts.

"My husband and I attended Pro8mm's Power of Super 8 Film Boot Camp, and those couple of days of instruction and inspiration helped springboard our business! We learned a lot, got to ask questions, and meet other professionals in the industry. It was an essential piece of getting started for us and gave us the confidence to really grow Nostalgia Film." - Shanna Pharis, Boot Camp Attendee

Click for more info or to register for the Super 8 Film Summit! October 19-21, 2012

The Super 8 Film Summit is presented by Pro8mm

2805 West Magnolia Blvd. Burbank, CA 91505 Ph: 818-848-5522 www.pro8mm.com